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marketing

Ethics and product endorsements

by Connie Veneracion on April 16, 2008

So you’ve seen Aga Muhlach downing all that Jollibee Chicken Joy. So you’ve seen Sharon Cuneta eating all those McDonald’s burgers. And watching them do it makes you want to run to the nearest Jollibee and McDonald’s outlets to get a bite of what they’re having on the screen of the idiot box.
Now try this [...]

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