It isn’t exactly earth shaking. It’s actually just an extension of the modus operandi of corporate publicists. Pay bloggers to create the hype. This time, however, it is the U.S. military that is being encouraged to prostitute bloggers on a new level. There is a suggestion to hire PROMINENT bloggers to do the propaganda psy-war for the military.
This 2006 report for the Joint Special Operations University, “Blogs and Military Information Strategy,” offers a third approach — co-opting bloggers, or even putting them on the payroll. “Hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering,” write the report’s co-authors, James Kinniburgh and Dororthy Denning. [Wired]
Not surprisingly, the U.S. military claims that such is merely the opinion of the authors of the research study and does not necessarily reflect official views on the matter.
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