Published as an op-ed column in Manila Standard Today
EXECUTIVE Order 51, or the Milk Code, aimed at promoting breast milk and breastfeeding, took effect during the term of President Corazon Aquino. In May 15, 2006, the Revised Implementing Rules and Regulations of Executive Order 51 were approved by the National Executive Committee of the Department of Health. Under Section 11 of Rule V, advertising and marketing of breast milk substitutes for children up to two years were totally banned “because they tend to convey or give subliminal messages… that exaggerate breast milk substitutes.”
Well, hooray for the ban, especially for the reasoning behind it.
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